ABOUT | Portfolio

About me

WAIT A MINUTE, WHO ARE YOU?

Hi! My name is Prsna but I guess you already saw that at the top. First I want to clear up how my name is pronounced, it's like Krishna but with a P.

Now that's done we can get on with what you came here for, so let's get to it...

MY jOURNEY

I was born and bred in London. When I was 15 I found a passion for photography and went to take a creative media course at Westminster Kingsway College. I learnt so many useful skills such as Adobe software, film and digital photography, research, video editing etc.

After college, I was also going to take photography at university but I changed my decision at the last minute. While at college I carried out an assignment where I researched the history of advertising. This is where my liking for advertising began.

I decided to go to Middlesex University as it offered Advertising, Public Relations and Branding. I achieved a 1st in my degree :)

What I care about

Sustainability - I care deeply for the future of the climate, for mine and future generations and doing what I can to be as eco-friendly as I can.

Advocacy - I think spreading awareness of issues around the world is important in staying informed about what is happening and finding ways to help.

Personal Development - I also think self-development is important for growth, learning and sometimes unlearning certain things. I view this website as a representation of my personal development and I hope you join me to see my journey.

What I can offer

My educational journey has led me to learn many new things, both creative and academic.

My creative experiences include:

Traditional and digital photography
Photo editing with Photoshop
Graphic design
Illustration
Creative campaign strategies

My academic experiences include:

Writing (articles, press releases)
Market research
Consumer research
Primary and secondary research

Examples of these are displayed in the skills section.

My Experience

In 2018 I did a week of work experience with the Barnet Council's communications team where I was given tasks like:

Article writing for the staff intranet
Creating and uploading social media posts
Providing ideas on how to target young people with ads

My experience is limited, however, I plan to keep expanding them in the near future.

My Work

Where I want to go

Throughout both college and university, most of my assignments and projects focus on something environmental or social related, whether it's photography, posters, sculptures, brands, campaigns, reports or essays.

I chose to do this as I think it's important to talk about topics you feel passionate about.

Before my course at uni, I actually had no idea what PR was. I was introduced to its history, sub-sectors, campaigns, target audiences etc.

In my second year, I took a module called Promotional Cultures which was the best decision as it opened my eyes to topics I was unaware of, for example, greenwashing, corporate social responsibility (CSR), fast fashion, cultural homogenisation, data and politics etc.

This is when I knew I wanted to go into PR, more specifically environmental and social PR or CSR as it involves a mix of creativity, strategy and research while focusing on making a change.

My first job

After graduating from Middlesex I went on to become a Marketing Assistant at Mama Shelter London. I have learnt so much from this job in all aspects of marketing, for example:

Competitor and Market Research
Graphic Design
Social Media
Client Outreach and Collaboration
Events Planning

Where I am now

I have decided to take a huge step out of my comfort zone and move to Sydney for one year! I am excited to explore the city, try new things and start a new chapter in my life. I am currently open to work and have an interest in working in marketing and public relations in Sydney.

So that's me so far :)

If you made it to this point, thank you for taking an interest in me and my journey!